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The growth of the mobile industry has become phenomenal. It does not need anyone with special skills to notice this. Phones are everywhere and everybody has embraced the use of phones. There is no discrimination in the use of phones, from the young to the old, the poor to the rich and also people of different races and origins all use mobile phones. The development of mobile apps as marketing tools is one of the most successful areas in the mobile industry. This is because with the use of apps, almost everybody can be reached.

Real estate agents just like any other business people also have to embrace the use of apps. These are very convenient and very cost effective. Mobile apps are convenient in the sense that the real estate agents can make valuable information readily available to their customers or potential customers while they are constantly on the go.

Mobile apps are also very cost effective in that, with this marketing tool, the real estate agent is able to reach many people at a very low cost. By utilizing Push Notifications which work just like text messages, real estate agents could send thousands of messages free of charge. As long as the potential client has the app installed on his phone, this method of communicating is cheaper and more effective compared to any other means of advertisement. The method is also fast and easy to manage. Direct mailings carry very low open rates as do emails these days.

Real estate agents can use apps to showcase the available homes. These are some of the very unique features that are only found with the use of mobile apps. The agents can also provide home buying and home selling consultation forms through the apps. Free consultation forms are great at generating leads for the agent. This is to show how great this tool of marketing is.

We should however not forget that mobile phones are still gadgets of communication. But this serves as an advantage to the marketers since these mobile apps have features like “tell a friend”. With such features, the mobile user can recommend the mobile app to their friend and thus information is passed faster and quicker to many people.

Mobile Apps will most likely turn into a great marketing tool for real estate agents. They are the latest thing out there and generate a lot of interest from consumers. One should not be left behind for whatever reason as the trends are changing and one should work to suit with the emerging trends.

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