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Automotive brands making clever use of mobile
According to a study done by ChannelNet there are more than 440 000 mobile sites and 500 000 mobile apps available worldwide with the automotive industry leading the pack and the category for auto parts coming in a close second.
Mobile device usage has seen rapid growth over the last few years, especially in the automotive industry. Mobile devices have made the buying and selling of cars easier than ever and this is proven by the statistics – 38% of all vehicle searches are done via mobile phones.
Having a mobile-optimised website can increase your business visibility and generate leads. Many consumers are looking for information on the go and having an easy-to-use mobile site for your business can increase your competitive advantage.
According to MobileMarketer.com 90% of shoppers end up at a car dealership after doing online research. This emphasizes the importance of focusing your web resources to attract clients for sales. Your websites usability plays an important role in converting leads to clients. Remember, your website in many cases is clients first point of contact with your brand. Easy access to information regarding your business is critical, especially on your mobile website.
According to Quattro Wireless mobile has the reach and the ability to take someone from consideration to purchase. It sure comes as no surprise that various automotive companies are taking advantage of what mobile has to offer, with great success as a result:
Harley-Davidson extends brand loyalty through mobile, using text messaging to inform customers about sales and promotions.
Volkswagen AG (AdMob Case Study) uses mobile marketing aggressively and smartly.
Land Rover used Admob which drove 73% of the traffic to their mobile site. On the mobile website, Land Rover had over 45,000 video views, 7,400 custom wallpaper downloads, 128,000 gallery views, 5,000 dealer lookups, 800 brochure requests, and 1100 and click-to-calls.
Toyotas motion sensitive iPhone App for Hybrid models: The less water you spill out of the glass, the more economical you are driving
Peugeot 3008 global mobile site: Enhanced touchscreen functionality
BMW Mobile Video Companion Ad (Rhythm NewMedia) achieves branding success.
Mobile case study: Jaguar XF Pre-launch (Yahoo!)
Steering Mazda customers (iCrossing)
Read more about these case studies on MMAGlobal.com.
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