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The difference between great mobile apps and bad ones has become really straight forward today. A great app is an app that offers a great user experience. Now days, the best apps in the market engage their users for an extended period of time beyond one or two days. Let us discuss a real life case of how a great user experience leads to app success and let’s understand the different steps developers follow to improve their apps’ user experience. For developers, the more their apps stay on their customer’s mobile phone, the better it is. It helps them cultivate a loyal audience that is more likely to pay attention to future apps that they develop and deliver.

Let’s take an example of Flipboard, as a mobile application development. This is an intuitive social aggregation iPad app which became so popular for its amazing user experience. It also had focused on a number of user related things like:

1. A simple concept offering a more personalized social media experience

2. An easy-to-use interface for effortless collection and organization of social updates

3. A visually appealing design

Adherence to components that offer value to the user encourages users to download the app and keep it in their device for an extended period of time. It is essential to focus on user experience above all else to make the app more essential to users. This is what makes mobile apps development successful.

It is also important to pay attention on user experience for developing both consumer-driven apps and enterprise applications. A great user experience is essential, whether you are creating an app that allows all employees to bill their hours remotely or a department specific app to allow them to perform their jobs more effectively while on the move.

It is also vital to focus on efficiency while developing an app for employees. An employee-focused app must have a simple concept, an easy-to-use interface and a visually attractive design. The employee must easily understand how to use the app and how it can benefit him for improving productivity.

An enterprise app also must offer improved customer engagement to drive sales. For example, a pharmaceutical sales rep having mobile apps development, can easily access product information, will be able to better serve clients and engage with prospective doctors. The amount spent in doctor’s office is precious for a pharma rep and by using an app he can maximize it and drive more sales. So, user experience is vital.

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