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Getting Started With Social Media Marketing

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Awareness is the key in   Social Media Marketing , and if you know how to make the most out of your available resources, success is in your future. Social networking sites may not be able to display your inventory or serve as order forms for your customers, but they are effective means of communicating with your clients.

Building awareness can take many forms such as  Email Marketing , but its main purpose is establishing your business’ name, and letting people know that you have the products or services they are looking for. As soon as you capture their attention, you need to get their interest with offers they can’t resist and reasons why they should choose you over other competitors. Advertising your products in different social networking sites can trigger your customers’ desires, but in order to fully satisfy what they want you need to make sure that your website is streamlined, optimized and organized. Make sure that your Web Design interface makes it easier for them to look for what they need.

Below are a few effective steps for social media marketing:

Step 1: Communication is the key

As an entrepreneur, it is very important that you learn how to differentiate communicating and selling from day one. You don’t just sell your products; you also listen and help your customers with their needs. Advertising via social networking sites is more than just catchy taglines or colorful banners; it is also about building relationships with your audience. Once you are able to acquire this trust, sales will follow.

Take note that social media can be compared to a cocktail party. You are there to socialize, mingle and build your credibility. Always remember that you can hand out your business card without really trying to sell anything. If they are impressed with your capabilities and knowledge, they will contact you personally.

Step 2: Start your own blog

As a consumer yourself, you should know that people are more comfortable purchasing products from businesses/entities that they know and trust. Starting your own blog will make it easier for you to build your credibility.

Step three: Lurk

While working on your blog set up your social media accounts at the same time and start lurking. Just like in a cocktail party, you need to listen carefully first before joining in the conversation.

Step four: Join in conversations you can relate to

Content is the key in making your blog a success and to keep your visitors coming back for more, you need to make sure that what you put in it is interesting and will encourage your audience to participate. It is also very important that you include posts that could possibly answer their questions. Make sure that they are engaging, insightful and humorous because this can directly affect the branding and information of your online shop.

Although a lot of online merchants still find social media marketing uncomfortable and foreign to them, you should defy this trend and use it to your advantage. As long as exert the effort and follow these basic guidelines, you can effectively communicate with your audience and should see your sales sky rocket.

I became interested in Internet marketing during my last year in college. After graduating from Babson College with a marketing degree I took on several jobs working for Internet websites as a consultant on how they could improve their outreach. I thinksthat the best way to help a business of any size is by expanding its horizons on the web. As a mother of 2, I found a way to work from home through the Internet and not leave my kids alone. I believes that a mother can do both work and take care of her family. I have been recommending online jobs for housewives and people who work at home for many years now. This is a way that I can balance the two passions of my life, family and internet marketing.

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Health News

Social Hill and Fender Music Foundation Keeping Music Alive

Los Angeles, CA (PRWEB) February 23, 2012

Social Hills private celebrity lounge for the Grammy awards partnered with the Fender Music Foundation to help raise money and awareness for the cause.

“We couldnt think of a better charity to support during the Grammys, music is so important for children to be exposed to, said Bob Olejar, CEO of Social Hill.

Founded in 2005, The Fender Music Foundation was created to provide resources for music programs across the country so that kids and adults alike will have an opportunity to experience the joys of music. The programs reached by this charity include school music classrooms, community music programs and music therapy programs. Celebrities who took part in the Fender Music Foundation Grammy suite include: Grammy Nominated artist Mary Mary, Evan Ross, Cobra Starships Victoria Asher and singer and musician, Ryan Cabrera.

Social Hill partners with a different charity every month to raise awareness for different causes within the celebrity community. Past charities supported by Social Hill include: Operation Blankets of Love, Shoe Revolt, C5, Susan G. Komen, Little Kids Rock and Soles 4 Souls.

For More information on The Fender Music Foundation please visit:

http://www.fendermusicfoundation.org

For information on getting charity sponsorship with Social Hill please contact: Jennifer McCartney at Jennifer(at)socialhill(dot)com or visit http://www.socialhill.com


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Addiction and Recovery – Social and Environmental Triggers For Cravings Worksheet

Associations between particular feelings, people, places, and events becomes intertwined with the alcoholic or addicts drinking and drugging behavior. When alcoholics and addicts find their way to recovery, the old associations between the drinking and drugging and the old feeling, people, places, and events persist, often triggering cravings to drink or use. When these cues trigger drinking or using memories and perhaps euphoric recall, unless you take action to prevent cravings and possible relapse, you remain extremely vulnerable to losing your recovery. These cues are ever present, but relapse can be averted.

It is important to avoid the external triggers that are your most dangerous and that are within your power to avoid. Many of these would be the obvious ones such as hanging out with old drinking/using friends, or going to bars or liquor stores. Triggers that can’t be avoided can be neutralized. To be ready and able to neutralize triggers that arise, you need to be able to anticipate and identify them, then have a plan of action on how you will deal with them without drinking/using.

Below are areas that serve as triggers, that can set up cravings to return to drinking or using. Use this work sheet to help identify your probable risks.

Social and Environmental Triggers for Cravings Worksheet 

People

Who are the people you used to drink or use drugs with? Make a list.  

Make a list of other people that could serve as a trigger for relapse. It could be extended family members, spouse, girlfriend, your children, boss, coworkers, neighbors and any others.

Places

Where did you used to drink or use drugs?

What are the places that could trigger cravings or euphoric recall? Make a list of the places that might remind you of drinking/using or serve as trigger. Examples might include: bars, clubs, golf courses, football games and tailgating, school, work, certain streets, certain parts of town, concerts, pool halls, certain country roads, lakes, backyards.  

Events

What kinds of events did you routinely participate in while drinking or using drugs?  

What are some of the routine events that you might participate in now that could trigger cravings? Make a list of possible trigger-provoking events. Examples might include going to the lake and fishing, mowing the lawn, fund raising events, going gambling, attending music festivals, and others.

Celebrations

What are some of the celebrations or special events that you might participate in that could serve as a trigger for relapse? Make a list. Examples might include: weddings, graduation, birthdays, vacation, holidays (with or without extended family members).

Other stressful events or activities

 Identify other stressful events or activities that could serve as a trigger. Examples might include such things as deaths of family members, divorce, separation, money problems, getting paid, getting a raise, calls from creditors, paying bills, group meetings, long work hours, unemployment, having a baby, retiring, home alone, vacation, going by an ATM machine, home alone, finding paraphernalia, a long “to do” list.  

Relationship events

What kinds of relationship events were associated with your drinking or drug use?

Identify relationship events that could serve as a trigger. Examples might include meeting new people, going out on a date, hanging out with friends, after an argument, before sex, after sex, viewing pornography, family visits, having a baby, separation, divorce, marriage.

Time

When did you usually drink or use?

Identify specific times of day, week, month or year that may serve as a trigger for relapse. Examples might be Monday (Monday night football), Sunday (gearing up to go back to work), anniversary date or month of traumatic events, after work, before work, trying to get to sleep, waking in the night, and any other times that are significant.

Making a plan.

Looking back over your lists above, identify actions that you can take to reduce the threat to your recovery.  Which events can you avoid?

Which events or situations can you escape from if you feel vulnerable? How can you empower yourself to escape?

Ex:  Practice being assertive with leaving a risky situation.   Use cognitive therapy to challenge unrealistic thinking that might keep you from leaving when you need to.   Make a plan on how you could escape. Example: Drive yourself, walk out, call a cab, have an AA call list and have someone come get you.  

What can you do to change how you think or feel when you find yourself in an inescapable position that is triggering a desire to use?

Ex: Use thought stopping techniques to manage cravings when they occur. Use the phone. Call your sponsor. Call your counselor or someone in AA/NA. Engage someone who is supportive of your recovery in a conversation. Remind yourself that cravings are temporary and that they will go away if you do not use. Remember that cravings are a normal part of recovery and that they do not doom you to failure. Remind yourself that you have the choice whether you act on your cravings. Think of a craving as a contest between you and your disease. Who will win?    

If you or someone you love is in early recovery or trying to establish abstinence, arm yourself with all the education that you need to accomplish it. This is one in a series of articles about preventing relapse in early recovery. My website has a number of other valuable resources for recovering addicts/alcoholics and their families. There is a “Link” page that could serve as an effective starting place for research on most addiction and mental health topics. A “Recommended Readings” page can help point you in the right direction for many topics. I make myself available to answer educational kinds of questions in my “Ask Peggy” column. There are a number of articles roughly categorized currently as “Marriage Articles”, “Sexual Addiction”, “Addiction and Mental Health”, “Family Dynamics of Addiction”.

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